Thursday, January 12, 2006

Hard Rock Proposal

You've seen coffee packs in hotel rooms. Right next to the small coffee maker.

The two images above are coffee packs I designed for Hard Rock hotels. They did not want to call the coffees REGULAR or DECAFFEINATED, so I came up with the HEAVY METAL and UNPLUGGED ideas to use instead. I did similar designs for their casinos, too. Since they didn't want reg or decaf, I decided to not use the word COFFEE. Instead, I called it MAGICAL MYSTERY POUR. Of course, these are subject to approval by Hard Rock before they go into production.

The left and right sides fold around to form the back side of the package. The top and bottom half inch are where the bags seal. Green and orange are pretty much the industry colors used to signify decaf. I didn't think orange would look good in this particular case.

Anyway, this gives you an idea of the type of work I do.

Click on the image to see a larger version.

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